The Kurabu Project consists of three main elements: First a physical hub where fans of anime can connect with each, share content and enjoy their fandom. Second a digital space in the form of a socially driven streaming service. Thirdly, a variety of printed media both to promote and enforce the brand. Elements include flyers, postcards and posters, digital flyers, restaurant collateral, theatre collateral, promotional items and an interactive prototype for the streaming service.

To get updated on the website, visit TheKurabuProject.com

Wow Carwash wanted a logo that steered clear of “ordinary” and “cliche”. They didn’t want cartoon bubbles or cars, they wanted something modern that would convey the quality of their service and their brand. I enjoyed creating this logo because it was a challenge to make something that looked clean without looking cliche.

The most exciting thing about this logo was that because it’s a local business, I get to see something that I designed everyday when I drive home!

Sometimes as a designer, you wonder if everything that you do has to be commercial. Then along comes a project that makes you realize you can be a part of something that’s much larger than yourself. Miracle Flights is an amazing organization that helps children travel to the medical that they need. I was honored to work with two superstars (Hazel and Levi) who represented the #FlyIt4ward and 100,000th Flight campaigns respectively. It remains one of my favorite projects to this day, and if you’re interested in supporting this amazing charity, please visit them at MiracleFlights.org

The NYTimes rebrand project consists of one multi-page brand book that demonstrates the rebranding of a classic brand (selected by the student after conducting semiotic research). The brand book includes a history and description of the company, a brief overview of the semiotic process used to develop the brand, an updated logo (with usage guidelines), a stationery set and a demonstration of potential promotional items.

Masters of Photography consists of seven plus spreads created to explore the various elements of book design. The project made use of a single color as well as pre-selected photos (which could not be edited in any way.) The final deliverable is a 9”x6” landscape art book printed on 80lb. silk coated text and perfect bound.

A set of three double sided postcards for a music festival. Each card features a different artist bio (based on the concert date) as well as a different color. In addition to the postcards, custom tote bags were created with the idea in mind that festival goers could pack lunch and other essentials to bring with them to the park.

A hypothetical vending machine that sells clean, pre-scented t-shirts in case of emergencies. Each t-shirt boasts the Emergentees logo inside a colored circle that corresponds to the scent that it has been treated with. The packaging is sturdy and environmentally friendly, and perfectly fits one rolled up t-shirt. The vending machine features a playful chart that shows some of the most common reasons that an Emergentees might be needed.

A 96-page research text created from compilted information about birds and feathers. The book is typeset in Helvetica Neue Light and Ultralight and utilizes exdents to create movement in an unexpected area of the page. Printed on 80lb. smooth white text and bound by Judith Ivry in New York. All information graphics and photos were shot and produced by me. A four page website was also created in order to market the book online.

A hypothetical brand called Immergo which seeks to appeal to the 18-29 demographic. The idea was to combine virtual reality technology with gaming in order to create a new way to interact with your environment. The product would feature a slender, chic looking set of glasses and look indistinguishable from any prescription pair. The brochure is an 8.5” x 11” booklet with images showing video game characters interacting with their environments and the typographic treatment is VAG Rounded in white on
a 90% black background.

The Target Annual Report is presented as an 8.5” x 11” booklet printed on matte paper with a silk finish. Photographs are of real Target products available for purchase (at the time of production). The image on the cover was created using the texture from a decorative pillow, combined with the Target bullseye as a rising sun. All type is set in Helvetica in black or Target Red.

A poster and stationery set for an event hosted by the hypothetical organization called Society of Creative People. This particular event focused on the art and style of Kan Tai Keung, a modern painter who uses the traditional medium of ink to create his designs. The poster features an aged, parchement background as well as sweeping abstract shape in black ink and is printed on a 24” x 36” art print quality paper.

A website redesign for Basin, an organic / skin friendly retailer that sells body scrubs, soaps and more. The redesign features a spaced out, more airy appearing layout with fewer products on the landing page as well as a softer, less messy background image. The site was presented with a desktop verion, as well as tablet and mobile device layouts.

The first stage of the Kurabu project, Access to Anime focused on identifying a problem, gathering information and creating an initial visual system based on the findings. Presented as a process book and a series of narrated slides presenting data as information graphics. Printed as a trade paperback via Blurb.com and presented to an AAU sanctioned group of educators.

One of my favorite aspects of being a designer is getting the chance to design a brand’s identity step by step from their logo all the way to their signage. Sometimes however a client just a wants a logo, and that’s fine too. In this gallery I’ve collected various logos that I’ve created for clients.

A collection of social media graphic sets from various clients and campaigns. Included on this page is:

LVRC: Recovery Month 2020
Graphics created to highlight the 2020 theme of “Joining the Voices of Recovery”.

LVRC: COVID-19 Response
Graphics to provide tips LVRC clients and their families about how to weather the pandemic.

LVRC Alumni: Voter Registration
Graphic to encourage people to register to vote and support the recovery community.

LVRC: National Recovery Month
Series of graphics using SAMHSA’s 2018 color palette and messaging. We wanted to focus on engaging LVRC’s Instagram audience.

LVRC: Foods that Reduce Stress
Graphics showing various foods that can help with reducing stress for a 2019 LVRC blog post.

LVRC: Dr. Pohl on PBS
Series of graphics showing behind the scenes images of Dr. Mel Pohl when he guest spoke on PBS.

LVRC: Ethics Campaign
Graphics showing LVRC’s new code of ethics. Condensed and simplified, these graphics are meant to show that ‘LVRC cares about you, it’s that simple’.

HCPNV: Brain Awareness Week
Graphics created using optical illusions in honor of Brain Awareness Week.

ABQ Health Partners: Flu Season
Series of graphics for the ABQHP Facebook to raise awareness for the coming flu season.

A full scale branding project including a brand book showcasing the Little Things brand, a program / pocket guide, environmental signage, promotional items, a DVD boxset, flyers and postcards, tickets for the event, a website and mobile application, and an animated logo. Based on the works of Hayao Miyazaki, all elements feature a bold, blue sky pattern created from a screen capture from his last feature film, ‘The Wind Rises”.